The Start of Digital Identity — A Case for Strong Authentication

Laurent Balmelli
4 min readAug 17, 2019

Our digital identity is defined by how our online activity is measured, i.e. through a complex set of services tracking our every clicks. “Tell me what you browse and I’ll tell you who you are” is a tech spin to its culinary counterpart. I am discussing in this article how our digital identity starts at authentication.

Note: I first published a shorter version of this article in the Swiss printed press in 2019, see the link here (in French).

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Laurent Balmelli

Professional in cyber-security, innovation, life-long learner; startup with successful exit; Guest professor at Keio University Grad. School, Tokyo Japan